Behaviour drives changes in packaging

November 12, 2017

The demand for on-the-go packaging is expected to grow over the next few years as modern consumer lifestyles begin to influence their purchasing behaviour and decisions. This is supported by research by Roper Reports Worldwide, stating more than 40 per cent of consumers are snacking while on-the-go at least once a week, while another report predicts a 30 per cent growth in the worldwide sachet packaging market by 2021. This expected direction takes food packaging beyond its current simple use of just containment, protection of food and brand marketing.

The increasing pace and diversity of modern life, with eating routines becoming less fixed than they were in the past, combined with the ever-growing mobility of consumers suggest that further growth of this out-of-the-home, on-the-go consumption is inevitable.

The functionality will need to satisfy the modern consumer habits which has created demand for packaging that is easy to open, resealable, and comes in smaller portion sizes, making it comfortable for the consumer to hold.

These functionally features will increasingly become a crucial role in consumer purchase decisions who will be seeking to purchase more frequently from spontaneous grab-and-go kiosks and POS, meeting their busy lifestyle needs. This highlights the increasing importance for retailers to offer unique, innovative packaging that is not only attractive in design, but offers on-the-go convenience.

Meeting the convenience and easy-to-use needs of the consumer will become significant factors across packaging design and development, and should be a key driver for retailers and manufactures who are looking to differentiate in this competitive sector, beyond simple standard packaging solutions, as the mobility of consumer lifestyles continue to increase.