As bird flu cases rise again, the UK poultry industry is preparing for the effects, reflecting issues around the world. 

Decreased egg and poultry production, broken supply systems, and increasing  containment expenses have caused price hikes for eggs and poultry. According to the CDC, bird  flu, or H5N1, spreads among wild birds through secretions from the nose and eyes and can infect poultry like chickens, ducks, and turkeys. Humans can contract it by contacting contaminated items such as equipment, clothing, or shoes. In 2024, 67 human cases and one death were reported.  

Griffiths Family Farms, part of Oaklands Farm Eggs near Wem, Shropshire, has detected cases of  highly pathogenic avian influenza (HPAI), also known as H5N1. All poultry on the premises will be humanely culled. A 3km protection zone and 10km surveillance zone have been declared around the premises. 

The current outbreak comes just two years after the last, highlighting how quickly avian flu can spread, primarily from wild birds to poultry farms. Bird keepers are urged to watch for symptoms such as sudden death, swollen heads, runny or closed eyes, lethargy, lack of coordination, changes in water consumption, and drooping wings. To keep the disease under control, prompt attention is necessary. 

Foodservice businesses, supply chain operators, and the farming sector face serious  difficulties as a result of this increasing situation. 

Global impact on poultry farming industries

Not only the UK but also poultry markets worldwide are under stress due to the avian flu's  unprecedented expansion. The UK and other countries that depend on chicken exports have to face many problems as a result of culling regulations and transportation constraints. Rising bird feed prices and labor shortages increase the effects, which spread throughout the food industry. According to reports, chicken expenses in the UK have increased by more than 25% in the last 12 months, with even more dramatic increases for eggs. 

Global pressures, such as the bird flu also affects key exporters like the US and EU, worsen these patterns. 

Challenges for farmers and businesses  

Outbreaks of bird flu caused many farmers in the UK to cut back on or stop production. Smaller farms are finding it difficult to stay viable due to rising expenses for feed, vaccines, and hygiene measures. While they try to satisfy the market demand, suppliers must balance all other costs without offending clients. Food service businesses are reducing portion sizes, switching to different meat types, or passing on expenses to customers as prices rise. However, it is important to retain profitability and trust to  manage these changes without compromising quality and demand.  

Differences in managing Bird Flu locally and globally  

Some countries with strong hygiene procedures report stable markets, while the UK struggles with growing chicken costs. Australia and New Zealand, for instance, have handled minor epidemics and could show us tolerance and containment. However, UK suppliers cannot receive rapid relief  due to the current situation, increased expenses, and other farming and logistical difficulties. 

What the future holds - Expectations in 2025  

According to experts, the effects of avian flu are expected to last until 2025, but poultry market stabilisation is possible. Supply restrictions might be reduced with better containment strategies, adapting to the changes, and international collaboration. Over time, innovations in farming methods may also improve resilience. 

For now, UK businesses and farmers must broaden their poultry suppliers, keep an eye on poultry farming methods and market developments, and remain flexible to the situation. Industry  participants working together can help to maintain this situation and ensure sustainability over the  long run.  

 Read our most recent article on increased lamb prices in the UK food market and how it can affect  your business.